This is an outline of the presentation given to students regarding persuasive techniques.
The statement of the argument.
Example: I am going to try to convince you that chocolate is a healthy snack.
Eight Persuasive Techniques
Appeal to Authority
Important people or experts can make your argument seem more convincing; Using reliable research can help your argument seem convincing.
Example 1: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines.
Example 2: A recent study found that students who watch TV during the week don’t do as well in school.
Appeal to Reason
Facts, numbers, information, and logic can be very convincing.
Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.
Appeal to Emotion
Getting people to feel happy, sad, or angry can help your argument.
Example: Your donation might just get this puppy off the street and into a good home.
Appeal to Trust
If people believe and trust in you, you’re more likely to persuade them.
Example: Believe me! I’ve been there before. I’m just like you.
People will believe you if you appear to be an “Average Joe.”
Example: A politician says, “I’m going to clean out the barn!”
If everyone believes it, it must be true!
Example: Nine out of ten people prefer our soap!
Rhetorical questions are not intended to be answered. They’re a way to state the “obvious.”
Example: Who wouldn’t like to earn more money?
If you repeat information or present information in repeating patterns, people will remember it and believe it.
Example: Duty does not trump honesty. Duty does not trump common sense. And duty, my friends, does not trump morality.
Source: The material here is based largely on the Persuasive Strategy PowerPoint presentation from ReadWriteThink.org.